Find an exclusive redemption code under the bottle cap.ģ. Purchase a participating bottle of Dr Pepper.Ģ. “The EA promotion gives fans an unbelievable gaming experience that they can only access through Dr Pepper.”ġ.
“We wanted to give consumers an unrivaled experience by offering a range of valuable game enhancements that elevate their experience within the games and create brand affinity,” said Tony Jacobs, vice president of marketing, Dr Pepper. “Consumers get free game content and a whole new way to experience the Dr Pepper brand.” Pepper’s decision to partner with EA is an investment that will bring a lot of value to their brand and to their consumers,” said Elizabeth Harz, Senior Vice President of Global Media Sales for EA. Gaming fans will receive access to these exclusive add-ons for select EA titles throughout 2010 with codes* found on more than 500 million Dr Pepper bottles and fountain cups. Beginning this week, consumers who buy 20-ounce bottles of Dr Pepper can also download new, exclusive content in EA games like virtual clothes for their Sims or body parts for their Spore creatures. Electronic Arts and Dr Pepper launched an innovative brand marketing program delivering custom built interactive entertainment to Dr Pepper fans.
